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Oh, See Nigeria 🇳🇬
Season 1 - Episode 1
Hustle Capital
From Lagos to the World - this is Naija hustle, redefined.
Welcome to Lagos - a city where ambition never sleeps, fashion walks like a manifesto, and every street corner hums with possibility.
In Episode 1 of Oh, See Africa, we drop into Nigeria's creative capital to witness how the country's youth are turning hustle into heritage, side gigs into startups, and cultural pride into global currency.
The Story We're Telling
Nigeria isn't just trending. It's trailblazing.
"Hustle Capital" explores:
- Lagos as the epicenter of youth-driven entrepreneurship, fashion, and digital creativity
- How Nigerian creators blend tradition with global innovation
- The real stories behind the grind, the glow-up, and the gold
"Naija no dey carry last - and neither do our creators."
Shop the Drop
Hustle Capital
This drop captures the heartbeat of Lagos: gritty, bold, and globally relevant. Created in collaboration with Nigerian creators, our capsule blends Naija street energy with high-fashion edge.
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Social Media: @ohseeAfrica
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Join the Movement
Nigeria’s youth are more than a vibe—they’re a vision. If you’re building something in Lagos, Abuja, Port Harcourt—or from the diaspora—we want to hear from you.
This is Africa
raw,
proud,
&
beautifully unscripted.
raw,
proud,
&
beautifully unscripted.